8 Metrics to Effectively Measure Marketing
Optilytics Data specializes in Marketing Analytics and Data Management and we have put together a Marketing Analytics Playbook. With over 100 + metrics in our library we help companies develop concentrated and effective marketing strategies while monitoring an efficient marketing investment. In this playbook, we have collated some of our highly recommended marketing metrics. Content reflects solutions to our clients’ most common issues to better improve marketing efforts, garner higher conversions and a positive ROI.
The following is intended to be a guideline to measure the return on investment for your company’s marketing efforts. We’ve also included some companion metrics across a few points that complement the insights. In this marketing analytics playbook we will discuss metrics that cover the following KPIs of business marketing:
- Brand Awareness
- Marketplace Competition
- Conversion
- Customer Satisfaction
- Engagement
Download the Marketing Analytics Playbook
8 Metrics to Effectively Measure Marketing
Optilytics Data specializes in Marketing Analytics and Data Management and we have put together a Marketing Analytics Playbook. With over 100 + metrics in our library we help companies develop concentrated and effective marketing strategies while monitoring an efficient marketing investment. In this playbook, we have collated some of our highly recommended marketing metrics. Content reflects solutions to our clients’ most common issues to better improve marketing efforts, garner higher conversions and a positive ROI.
The following is intended to be a guideline to measure the return on investment for your company’s marketing efforts. We’ve also included some companion metrics across a few points that complement the insights. In this marketing analytics playbook we will discuss metrics that cover the following KPIs of business marketing:
- Brand Awareness
- Marketplace Competition
- Conversion
- Customer Satisfaction
- Engagement