Happy and growing customers create happy and growing businesses. It is important to execute and
maintain healthy customer analytics. Analytics tell the story of the customer’s actions and attitudes and
demonstrate how we can help customers remain happy with a desire to purchase our products.
According to Jeff Suaro’s book Customer Analytics for Dummies, the definition of Customer Analytics is
“the efforts and activities of product development, marketing, sales and services driven to anticipate
and fulfill customer needs.”
Here are a few of his tips for Customer Analytics….
Brand Awareness: reviews the awareness of your business to the intended target audience
Customer Revenue: “measures revenue generated by each customer and which customer
segments are responsible for the majority of your revenue.”
Completion Rate: this measures customer satisfaction and loyalty. This reviews the number of
customer repurchases, items that are customer favorites and other reoccurring customer
actions.
Contact Optilytics Data to understand how these and other metrics can be helpful to your business
and how to s
Happy and growing customers create happy and growing businesses. It is important to execute and
maintain healthy customer analytics. Analytics tell the story of the customer’s actions and attitudes and
demonstrate how we can help customers remain happy with a desire to purchase our products.
According to Jeff Suaro’s book Customer Analytics for Dummies, the definition of Customer Analytics is
“the efforts and activities of product development, marketing, sales and services driven to anticipate
and fulfill customer needs.”
Here are a few of his tips for Customer Analytics….
Brand Awareness: reviews the awareness of your business to the intended target audience
Customer Revenue: “measures revenue generated by each customer and which customer
segments are responsible for the majority of your revenue.”
Completion Rate: this measures customer satisfaction and loyalty. This reviews the number of
customer repurchases, items that are customer favorites and other reoccurring customer
actions.
Contact Optilytics Data to understand how these and other metrics can be helpful to your business
and how to s